Microsoft Corp. on Tuesday January 7 announced that it has reached a definitive agreement to acquire Parature, a leading provider of cloud-based social and customer retention software for more than 70 million end users worldwide. The acquisition will surely help Microsoft boost their Microsoft Dynamics vision focused at helping organizations deliver the best customer experience.
“Customers are more connected and better informed than ever before. Organizations are looking for business solutions that can strengthen their ability to connect with customers on their own terms, using whatever device and whatever channel they prefer”, said Bob Stutz, corporate vice president, Microsoft Dynamics CRM. “Parature is a perfect fit for every business and will enable us to offer customers one of the best cloud-based solutions for customer self-service. This is a compelling combination for organizations committed to delivering the best service experience that consistently exceeds their customers’ expectations.”