Microsoft Corp. on Tuesday January 7 announced that it has reached a definitive agreement to acquire Parature, a leading provider of cloud-based social and customer retention software for more than 70 million end users worldwide. The acquisition will surely help Microsoft boost their Microsoft Dynamics vision focused at helping organizations deliver the best customer experience.
“Customers are more connected and better informed than ever before. Organizations are looking for business solutions that can strengthen their ability to connect with customers on their own terms, using whatever device and whatever channel they prefer”, said Bob Stutz, corporate vice president, Microsoft Dynamics CRM. “Parature is a perfect fit for every business and will enable us to offer customers one of the best cloud-based solutions for customer self-service. This is a compelling combination for organizations committed to delivering the best service experience that consistently exceeds their customers’ expectations.”
Parature enables organizations to take advantage of an extendable knowledge base available through self-service portals on the Web and Facebook, support ticketing and mobile customer care on virtually any device the customer chooses to use. They offers social customer support, something for which they the past year where awarded the 2013 Frost & Sullivan Customer Value Enhancement Award, and also support via chat for both traditional customer service scenarios, and proactive sales engagement to create new, possibly revenue-generating opportunities for businesses.
Parature has a well-earned reputation as a provider of cloud-based customer service software to midsize and enterprise organizations. They are currently providing their customer service solution to more then 70 million end-users worldwide through more than 500 well-known brands, including Ask.com, the United States Environmental Protection Agency, IBM, Saba Software Inc., Tagged Inc. and Threadless.
Microsoft will continue to offer Parature solutions and support all new and existing customers as the company works to further enhance these offerings.