At the beginning of last year Amazon purchased LoveFilm, a European film subscription service, and then followed up by acquiring Pushbutton, a company that specialize in designing and building user interfaces. Amazon have now announced plans to combine the two UK-based media companies and their teams, and create a new international center for digital media development near Silicon Roundabout in central London, England.
Amazon might be a US firm with it’s headquarters in Seattle, but they still say London was the obvious choice for their new digital media development center. According to Amazon, Great Britain has led the way in pioneering on-demand services, which allow users to rent films and television over the Internet. It’s also worth noting that both LoveFilm and Pushbutton were founded in London.