eBay wants to power commerce with clean energy

Bloom Energy fuel cells at eBay
Bloom Energy fuel cells at eBay (Image Credit: Bloom Energy)

eBay Inc. has this week announced a bold new vision for powering their flagship data center, with renewable energy as its primary power source. In a partnership with Bloom Energy, eBay is building the country’s largest non-utility fuel cell installation. In a typical scenario renewable energy supplements the existing electric grid, but by designing renewable energy into the core of its global commerce platform, and incorporating 30 Bloom Energy servers into the new data center’s energy architecture, eBay plans to use the electric utility grid only as a backup.

“We believe the future of commerce can be greener”, said John Donahoe, President and CEO of eBay Inc. “Technology-led innovation is changing retail and revolutionizing how people shop and pay. We also want to revolutionize how shopping is powered. We are embracing disruptive energy technology and designing it into our core data center energy architecture. Running our data centers primarily on reliable, renewable energy, we intend to shape a future for commerce that is more environmentally sustainable at its core.”

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Green data center cooled by a Norwegian fjord

Green Mountain Data Centre
Green Mountain Data Centre in Norway, cooled by the Rennesøy fjord

Hidden inside a Norwegian mountain a new data center is under construction. When completed it will provide an estimated 21.000 square meters (226,000 square feet) of space, naturally cooled by water in a adjacent fjord, making it the worlds most environmentally-friendly data center. The Rennesøy fjord supplies water at a around 8 degrees Celsius, a temperature ideal for a data center, witch makes the placement of this new construction a stroke of genius. It benefits both the environment and the data centers financial department at the same time.

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